The business side of UGC.
Rates, usage rights, pitching, contracts and getting paid. Written for creators in the UK, without the hype.
How much to charge for UGC in the UK (2026)
A practical way to price UGC in the UK: build a base rate, then charge separately for usage rights, exclusivity, raw footage and revisions.
How to pitch brands for UGC deals: emails that get replies
How to find the right person, write a short UGC pitch email brands actually read, follow up without being pushy and turn a reply into a paid deal.
UGC usage rights explained: what brands can do with videos
Organic vs paid usage, whitelisting, duration, territory, raw footage and perpetuity: what UGC usage rights mean and how to put them in writing.